The Basics of Branding

The Basics of Branding


Branding is something that I have found most business owners struggle with – either they don’t think they need it, they don’t know how to do it, or they don’t even know what it is or what it means.

In today’s crowded world of start-ups and small businesses, there is an over saturation of brands. This is especially true in cities that cater to local businesses, like Austin. Branding helps you stand out and helps people remember you.

Make it personal.

Consider what fonts, designs, colors, slogans, and marketing structure resonates with your personality. Are you serious and clean cut? Are you creative and edgy? How you present your brand should reflect something about you and your company. Making your brand personal will allow you to build trusting relationships with your clients because it will give them something about you they can relate to.

Connect with your potential customers.

This goes along with adding personality to your brand. People want to connect. This might work better for the small to medium businesses where interactions are more personal in nature. In any business, you need customers or clients. People purchase your services, people spread the word about both good and bad experiences with your services. It means having a voice, creating a community, showing your humor and marketing in such a way that resonates with people so that they feel comfortable and actually want to talk to you or your employees.

Make it memorable.

Standing out is so important these days. Being the first person people think of when they need a service that you offer is key. Whether it’s a logo, a tagline, your blogging, or a uniform, do something that people will remember you for. Bringing your personality to your brand and creating a human brand will also help you be memorable.

Have patience.

Creating a brand takes time. Start with things like networking and building relationships as early as possible because it takes time to build a community of recognition. The more people see you or read about you, the more they will remember you and associate your service with your brand. This does not happen over night. Strong branding is a process that takes patience, time, and diligence, but if you keep at it, it will happen.

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