Category: Start-Up

Our clients are often in the start-up phase of their business. They are focused on finding a market fit for their products and services. While Meta, AKA Facebook, is not a start-up, its focus on…

Many start-ups have co-founders. The idea is that the co-founder can help with the daily tasks and add needed skills to the team. Co-founders can also help keep each other accountable. They can also create…

We have previously explained that a start-up is not just a new business. A “start-up” takes up the task of doing something new. A new business that is not a start-up follows traditional business models…

You may think that starting a new business is a “start-up.” Or you may think that forming a new business entity means you have a “start-up.” You may think the focus is on the timing…

A “start-up” is a business that takes on a unique challenge. The challenge is usually a customer demand that has not yet been met. Customer demand is often hard to identify. Trial and error are…